From Daedelus Embraces a Quiet, Close-Listening Approach, by Martin Turenne for Straight.com:
Everyone likes music, but is anyone willing to pay for it anymore? A few Los Angeles-based producers seem to think not, which is why they’ve started giving their releases away for nothing—sort of. The concept behind the beatmakers’ new record label, Friends of Friends, runs like this: two musicians record three songs apiece for a digital EP, which consumers can download for free when they buy a limited-edition T-shirt designed by one of the company’s graphic artists. There’s probably no money in this venture for anyone, but according to Daedelus—whose tracks lead off the recent Friends of Friends Volume 1 —that’s not really the point.Read more here.
“The sale of the shirts might eventually make a small profit,” says the dance-music producer, reached at a tour stop in Baltimore, “but if nothing else, giving away music digitally assuages the terrible guilt about some of these physical products. I mean, vinyl is a petroleum product, and CDs have poisonous chemicals in them. Eventually, all these things are going to end up in landfills.”
Daedelus performed at Soundlab first on 11/14/07 with Busdriver, Anti-MC, FourEm & Mark Kloud. He returned on 06/12/09 headlining a bill that also included Ghislain Poirier and DJ Steve Kream.
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