Recently posted contribution by DJ Spooky to Wire magazine's Inner Sleeve series (August 2009):
I guess you could say I don’t really like any one specific album cover: I like them all. They represent a kind of ‘logotype’ for me. Think about the DNA of what makes a record sleeve, well, a record sleeve – and you’ll see it’s a paradox of ‘form and function’. Record covers are a kind of mass produced memory, images that strike millions of people with the same sound. Think of them as a data cloud of associations embodied on the blank surface of the LP, a Rorschach blot test for every aspiring DJ.Read more here. DJ Spooky played Soundlab twice, on 04/05/02 with DJ Marcos/DJ Del Mar and Christ Sinister/God Morgen; and on 04/20/05 as part of a benefit for the Critical Art Ensemble which also included Polmo Popo (DJ set), Mark Kloud and Cort Lippe/Jonathan Golove.
If you go back to the archetype of the record sleeve, you can see a couple of themes that pop up. First and foremost, what does the image on the cover convey, and why? Does it catch your attention?
One of the unknown heroes of the 20th century is Alex Steinweiss, the ‘inventor’ of the pictorial record sleeve. He got there first – in 1939, when he was appointed the first art director of Columbia Records. Before he came along, records were packaged in plain brown paper.
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