
As most of you are aware, the industry of print journalism has faltered recently in the face of declining ad revenue and reader flight to the internet. Most concern is direcated at the fate of daily papers, once bastions of government oversight and journalistic integrity in general; but the changing news landscape also effects smaller alternative newsweeklies and niche publications responsible for providing key support for underground and emerging musics. In the recent past, 2 noteworthy publications concerned specifically with outsider musics have exposed their bruises: first, Arthur magazine, which helped launch free-folk and psych noise into mainstream indie consciousness, ceased publication; more recently, the experimental journal Signal to Noise announced that it was in dire need of financial stimulus, and has launched a fund-raising campaign.
"My thought has always been that we have to earn our readers' interest with superior content, and that I shouldn't go around begging and pleading for reader support," Signal to Noise editor Pete Gershon told the Houston Press. "But hey, NPR does it, and Arthur magazine was just snatched back from the brink of extinction with a fund-raising campaign that netted them over $20 grand (in gifts, not in orders) in just two weeks' time." [According to Wikipedia, Arthur announced in February 2007 that it would be ceasing publication indefinitely. In April 2007, it was announced that the magazine would return as Arthur Vol. II. The magazine resumed publication in September 2007.]
While everybody loves a cause, and these were/are both noteworthy, the real question is whether the print format is relevant as a means for discussing new music anymore. To me, these magazines serve 2 important roles: providing a definitive measuring stick by which to comprehend the value of music that is too often written about frivolously online; while allowing for the exploration of correlated visual elements (in particular, with Arthur) lost in the stylistic homogenization that results from Blogger culture. What is your opinion?
Click here to read Gershon's thoughts on the matter
You too can help
support Arthur's cause to "sustain homegrown counterculture" by "Suporting Arthur's mission, $1 at a time. Or more!"